Mastering On-Model Imagery with ecomFit
A deep dive into generating realistic, diverse, and high-converting on-model photos for your apparel brand using the power of ecomFit. Learn the tips and tricks the pros use to create stunning campaigns without a physical photoshoot.
Jane Doe
Lead Product Manager, ecomFit

Introduction to ecomFit
Welcome to the future of fashion e-commerce. ecomFit is a revolutionary tool within the ecomAI suite that empowers you to generate high-quality, realistic on-model photography from a single flat-lay image of your apparel. This guide will walk you through the entire process, from uploading your first garment to generating a diverse set of images for your next marketing campaign.
By the end of this guide, you'll be able to:
- Upload and prepare your product photos for AI generation.
- Select and customize AI models to match your brand's aesthetic.
- Write effective prompts to create the perfect scene and lighting.
- Generate and refine your images for use in your e-commerce store, social media, and advertising.
Step 1: Upload Your Garment
The first step is providing ecomFit with a clean, well-lit photo of your product. For best results, use a flat-lay photo on a neutral, solid-color background. Ensure the entire garment is visible and free of wrinkles.

Pro Tip: High Resolution is Key
Upload the highest resolution image possible. A higher quality source image will result in a more detailed and realistic final generation.
Step 2: Choose Your Model & Pose
Next, it's time to bring your product to life. Browse our extensive library of AI-generated models. You can filter by gender, ethnicity, age, body type, and more to find the perfect fit for your brand. Once you've selected a model, choose from hundreds of natural poses.

Step 3: Define Your Scene
This is where the magic happens. Describe the scene you want to create using a text prompt. Be as descriptive as possible! Think about location, lighting, and mood. For example, instead of "a city street," try "A sun-drenched cobblestone street in Paris during golden hour, with a soft, warm glow."
A sun-drenched cobblestone street in Paris during golden hour, with a soft, warm glow, bokeh background with blurred Eiffel Tower.
Important Note on Prompts
Our AI is powerful, but it's not a mind reader. The more detail you provide in your prompt, the closer the result will be to your vision. Use descriptive adjectives and specify lighting conditions for the best results.
Step 4: Generate & Refine
Click "Generate" and watch as ecomFit creates your on-model photograph in seconds. Don't love the first result? No problem. You can refine your prompts, try a different model, or tweak the settings and generate again. Since each generation consumes credits, it's a good idea to start with a clear vision.

Best Practices for Success
To get the most out of ecomFit, keep these tips in mind:
- Garment Prep is Crucial: A clean, wrinkle-free, and evenly lit flat-lay photo is the best starting point.
- Be Specific with Prompts: Use vivid language. Mention materials, lighting, time of day, and specific locations.
- Leverage Negative Prompts: Use the negative prompt field to exclude things you don't want to see (e.g., "crowds," "logos," "text").
- Iterate and Experiment: Don't be afraid to try different combinations of models, poses, and scenes to discover new creative directions for your brand.
API Access for Automation
For Pro and Enterprise users, you can use our API to automate the on-model generation process. This is perfect for large catalogs or integrating ecomFit into your existing PIM or DAM system. Read the API documentation here.
